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The Nocebo Effect: How We Think Ourselves Sick, According To Psychiatrists

Authors of The Nocebo Effect
By Michael Bernstein, PhD. Charlotte Blease, Ph.D. Cosima Locher, Ph.D. and Walter Brown, M.D.
Authors of The Nocebo Effect
Michael Bernstein, Ph.D., is an experimental psychologist. Charlotte Blease, Ph.D., is a philosopher and interdisciplinary health researcher. Cosima Locher, Ph.D., is a psychologist. Walter Brown, M.D., is a Clinical Professor Emeritus of Psychiatry and Human Behavior at the Warren Alpert Medical School of Brown University.
Image by Emotion Matters / Stocksy
March 20, 2024
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The following story is excerpted from The Nocebo Effect: When Words Make You Sick (Mayo Clinic Press, March 19, 2024) by Michael Bernstein, Ph.D.; Charlotte Blease Ph.D.; Cosima Locher, Ph.D.; and Walter Brown, M.D.

A few months ago, I (Colloca) was asked by a reporter to comment on the role of the nocebo phenomenon in Havana Syndrome. The reporter was referring to a set of symptoms experienced mostly by government officials and military personnel that first occurred at the U.S. Embassy in Havana.

"Is this a nocebo effect?" the reporter asked. I explained that I had never heard about the disease but wanted to learn about it. I did some quick research, and the syndrome reminded me of other mass psychogenic illnesses (see Chapter 12), whereby people in a group may feel sick as a result of thinking that they were exposed to something dangerous—even though there is no real noxa, or harmful agent.

Nocebo effects are adverse outcomes due to negative expectations. The clearest example of nocebo effects come from placebo treatment in clinical trials. Up to 19% of adults and 26% of older adults report adverse effects when they are given placebos in clinical trials. A quarter of those given a placebo in clinical trials discontinue their participation because of adverse effects. This discontinuation can negatively impact clinical trial enrollment and the ability to retain participants in clinical trials.

In early research, such nocebo responses were regarded as an inconvenient phenomenon that made it hard to test the actual biological activity of medications. However, as research has advanced over the past few years, we have learned that nocebo effects are a common phenomenon in the context of ordinary health care as well as in medical research and in a wide variety of other situations as well.

The psychological and biological basis of nocebo effects

We are now beginning to understand some of the mechanisms—psychological and biological—that give rise to nocebo effects. Studies in both laboratory and clinical settings, some of which are described in other chapters, document the important role of information and expectations in generating nocebo effects. For example, asthmatic patients who were given a medication called a bronchoconstrictor, which narrows certain airways in the lungs, but who were told that the treatment they received was a bronchodilator (a medication that widens those airways) showed a widening of the airways. The opposite is also true: Patients with asthma showed a narrowing of the airways when the bronchodilator they were given was described to them as a bronchoconstrictor.

Along these lines, another paradoxical nocebo response applies to muscle responses. Participants who were told that they had been given a muscle stimulant (a medication that increases muscle tone) experienced muscle tension even though in reality they had received a muscle relaxant (a medication that decreases muscle tone). 

Nocebo effects can also affect Parkinson's disease, a condition that causes, among other symptoms, bradykinesia, an extreme slowness of reflexes and movements. Often when medications do not work to reduce these symptoms, Parkinson's patients undergo a neurosurgical procedure called deep brain stimulation involving the placement of electrodes connected to a neurostimulator, which can be turned on and off to deliver electrical impulses. 

Parkinson's patients in one study were misleadingly told that a deep brain stimulator sending stimulation to a region of the brain called the subthalamic area was turned off, but it was actually on. Patients told this displayed slowed reflexes/movements, as if the stimulation really had been off.

How nocebo effects influence pain levels

In the hospital, relieving pain after surgery is critical. In a landmark study, pain treatments were delivered into the bloodstream through an automatic pump, but the patient was unaware of the timing of the infusion. 

Patients underwent thoracotomy, a surgical procedure, in order to remove lung cancer. In the postoperative period, levels of pain and anxiety peak. Pain is controlled with opioids and non-opioid painkillers. When morphine, an opioid, was interrupted openly (that is, patients were told about the interruption), pain increased substantially. On the contrary, when the interruption of morphine was undisclosed (hidden), the level of clinical pain remained consistently low, as if the opioid had continued being pumped into the bloodstream.

A revolutionary discovery in nocebo mechanisms came with the advent of brain imaging techniques that can depict changes in the brain associated with nocebo effects and shed light on their neural signature. Using the open-hidden procedure described above, a pioneering study indicated that the effects of a strong narcotic such as remifentanil can be completely blocked by the suggestion that the infusion of the drug has been stopped.

 In one study, remifentanil was continuously infused in the participants' veins, but the participants were told that the drug was discontinued. As expected, participants experienced increased pain (hyperalgesia) after being told the drug had been discontinued. Brain activity was measured with functional magnetic resonance imaging (fMRI). When participants experienced nocebo hyperalgesia, brain activity increased in a part of the brain called the hippocampus, which is involved in learning and memory

Nocebo effects also depend on the order in which treatments are delivered.

Luana Colloca and Fabrizio Benedetti conducted a study in which participants were assigned to one of two groups. Group 1 received a treatment presented as effective, and Group 2 received the same treatment, not presented as effective or ineffective but taken after an ineffective one. The groups differed in the degree of pain reduction (49.3% versus 9.7%, respectively). Similarly, Simon Kessner and colleagues found that starting a new medication after an unsuccessful medication created nocebo pain increases. The brain processes therapeutic failure with an activation of the posterior insular cortices, areas of the brain related to feeling pain.

Interestingly, the price of a medication described as inducing pain is also associated with nocebo effects and brain activation. Alexandra Tinnermann and colleagues showed that marketing a cream (in reality a sham cream) as an expensive one elicited higher nocebo hyperalgesia than a control cream that was marked as less expensive—that is, the expensive medication increased pain. This effect was mirrored by an increase of activity in brain areas that are hubs for the overall experience of pain, suggesting that nocebo effects have a critical role in processes that signal underlying pain sensation.

Nocebo effects aggravate not only pain but also other symptoms, such as itchiness and shortness of breath. Itchiness can be increased by negative expectation, and this worsening is paralleled by more communication between the insula and the periaqueductal gray—two regions of the brain involved in altering the sensation of pain.

At the molecular level, nocebo effects have been linked to the release of a hormone called cholecystokinin (CCK). CCK acts on the brain to increase anxiety. Cholecystokinin also plays a role in temperature regulation. CCK increases during times of heightened anxiety and appears to have a role in nocebo responses.

In an early study that explored the effect of suggestions of hyperalgesia, the researchers measured two hormones that rise during stress, adrenocorticotropic hormone and cortisol. The suggestions of pain increased not just the pain itself but also adrenocorticotropic hormone and cortisol. Interestingly, when participants were given a drug called proglumide, which blocks the effects of CCK, pain was also blocked. This result indicates that CCK is a critical component of the nocebo effect. In general, this research points to a relationship between nocebo effects and how anxiety and stress are regulated.

Nocebo effects resulting from patient-clinician interactions may peak in marginalized communities. Janelle Letzen and colleagues looked at non-Hispanic white and non-Hispanic Black participants who were given a placebo and told that the substance would increase pain sensation, that it would decrease pain sensation, or that it would leave the pain unchanged. Non-Hispanic Black participants had lower or no placebo response and a higher pain rating. In terms of biological sex, there is little consensus, with some research suggesting that women are more likely to experience placebo effects, while other studies observed that men are more prone to experience nocebo effects as a result of verbal suggestions. Mechanistic research on nocebo effects—that is, research on how nocebo effects are produced in the body—has tangible clinical implications. 

The takeaway

Nocebo effects are the result of neurobiological mechanisms and a cascade of molecules released in the brain. When a clinician communicates with a patient in ways that convey an expectation of negative outcomes, this can induce unwanted, undesirable, and/or unintended nocebo effects. Repeated associations between cues and negative experiences affect the neurobiology of nocebo in a way that makes the brain more susceptible to a modification of symptoms. While there are many factors that influence neurobiological processes that exist outside of an individual's control, understanding why and how these effects are generated can help to bring agency back to the individual to navigate nocebo effects.

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